Illinois Wesleyan University Homecoming 2019 Half Page Magazine Ad (2019)
Illinois Wesleyan University Homecoming 2019 Half Page Magazine Ad
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Homecoming half page magazine advertisement design for Illinois Wesleyan University. Image shows a smiling group of alumni and students along with a QR code to be sent directly to the homecoming webpage for more information. Large text showing “You’re Invited!” along with the Illinois Wesleyan University logo and homecoming text, “Your Story Starts Here”. October 4-6, 2019 dates shown with the words “Celebrate, Reminisce, Revisit” and the URL to more information at www.iwu.edu/homecoming.
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Illinois Wesleyan University Homecoming 2019 Half Page Magazine Ad Project Information
Goal of the Project
Project is half page magazine print advertisement for the 2019 Homecoming event at Illinois Wesleyan University. This work was performed for a job interview in 2019.
The goal of this project is to advertise the Fall 2019 Illinois Wesleyan University Homecoming event taking place on October 4-6, 2019. This advertisement is a half page full color magazine ad.
Project Specs
Category
Image Manipulation
Magazine Advertisement Design
Page Layout
Vector Graphic Design
Software Used
(click icon to view name)
Audience
Illinois Wesleyan University Alumni
Illinois Wesleyan University Administration, Faculty, and Staff
Motion Graphics
Illinois Wesleyan University Animated Digital Advertisement with motion graphics (as an animated gif set to loop 3 times)
Solution to the Problem
To build excitement in this advertisement I used very large graphic and text elements. The page layout is along the lines of the golden ratio where each element is proportional to the other areas on the page. Illinois Wesleyan University (IWU) colors, typography and images are used to convey a sense of belonging to IWU. Attractive, smiling faces (which people are naturally drawn to) were used to also convey the sense of excitement, encouraging IWU Alumni and the current Illinois Wesleyan University community members to join together in this annual event. The day will include audio recording IWU Alumni reminiscing about their fond memories of Illinois Wesleyan University. Hence, the inclusion of the microphone vector graphic in the upper middle portion. The football vector was included to signify the homecoming game. I feel this design overall communicates the level of energy and excitement to encourage attendance at the event.
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