Corcoran Studio: Information About the Illinois Wesleyan University Homecoming 2019 Half Page Magazine Ad Design Project

Illinois Wesleyan University Homecoming 2019 Half Page Magazine Ad (2019)

Illinois Wesleyan University Homecoming 2019 Half Page Magazine Ad

Illinois Wesleyan University Homecoming 2019 Half Page Magazine Ad

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Homecoming half page magazine advertisement design for Illinois Wesleyan University. Image shows a smiling group of alumni and students along with a QR code to be sent directly to the homecoming webpage for more information. Large text showing “You’re Invited!” along with the Illinois Wesleyan University logo and homecoming text, “Your Story Starts Here”. October 4-6, 2019 dates shown with the words “Celebrate, Reminisce, Revisit” and the URL to more information at www.iwu.edu/homecoming.

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Goal of the Project

Project is half page magazine print advertisement for the 2019 Homecoming event at Illinois Wesleyan University. This work was performed for a job interview in 2019.

The goal of this project is to advertise the Fall 2019 Illinois Wesleyan University Homecoming event taking place on October 4-6, 2019. This advertisement is a half page full color magazine ad.

Project Specs

Category

  • Image Manipulation
  • Magazine Advertisement Design
  • Page Layout
  • Vector Graphic Design

Software Used

  • Adobe Illustrator CC icon
  • Adobe InDesign CC icon
  • Adobe Photoshop CC icon

(click icon to view name)

Audience

  • Illinois Wesleyan University Alumni
  • Illinois Wesleyan University Administration, Faculty, and Staff

Motion Graphics

Illinois Wesleyan University Animated Digital Advertisement with motion graphics (as an animated gif set to loop 3 times)

Illinois Wesleyan University Animated Digital Advertisement with motion graphics (as an animated gif set to loop 3 times)

Solution to the Problem

To build excitement in this advertisement I used very large graphic and text elements. The page layout is along the lines of the golden ratio where each element is proportional to the other areas on the page. Illinois Wesleyan University (IWU) colors, typography and images are used to convey a sense of belonging to IWU. Attractive, smiling faces (which people are naturally drawn to) were used to also convey the sense of excitement, encouraging IWU Alumni and the current Illinois Wesleyan University community members to join together in this annual event. The day will include audio recording IWU Alumni reminiscing about their fond memories of Illinois Wesleyan University. Hence, the inclusion of the microphone vector graphic in the upper middle portion. The football vector was included to signify the homecoming game. I feel this design overall communicates the level of energy and excitement to encourage attendance at the event.

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