Corcoran Studio: Information About the Local Food Day Digital Signage Design Project

Goal of the Project

I designed the Local Food Day Digital Signage in 2012 while serving as the Media Technologist at Heartland Community College. This project was used as an event announcement displayed on all digital signage throughout the community college campus. This day long event was held on campus and open to the public. Owners of a locally owned family farm, PrairiErth Farm, came to speak to the public about celebrating local food day, an event held to highlight supporting your local farmers and the farm-to-table movement.

Project Specs

Category

• Signage Design
• Page Layout
• Image Manipulation

Software Used

Audience

• Community College Campus
• Local Community Members

Solution to the Problem

The feeling I conveyed in this design was that of a local farm complete with traditional "road side" Americana typeface choices, colors and layout. I can image this design painted on the side of a barn or rural business. The large tomato in the center is an eye catching focal point to draw the viewer into the message of the event. This design was produced in Adobe Photoshop CS5. The design was an effective event announcement for the campus as this event was widely attended.

Additional Digital Sign Designs

In addition to the Local Food Day digital signage design shown above, I also created many more digital sign designs displayed at the college. These designs were created using Adobe Photoshop and Adobe Illustrator. A selection of those sign designs are shown below:

Digital signage design for the Co-Ed Intramural Volleyball Signup at Heartland Community College in 2012.

Digital signage design for the Intramural Basketball Signup at Heartland Community College in 2013.

Digital signage design announcing a poetry reading by poet Bruce Guernsey at Heartland Community College in 2013.

Digital signage design announcing a free Yoga and Zumba course at Heartland Community College in 2012.