Corcoran Studio: Information About the Lowell Guitars Commercial Video Project

Lowell Guitars Commercial Video (2018)

Lowell Guitars Commercial Video (transcription available)

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30-second video commercial for the fictional Lowell Guitars retail store. A musician is show playing an electric guitar and then an acoustic guitar. Also shown is a variety of guitar accessories including a cleaning kit, maintenance kit and sets of guitar strings. A mockup of the retail store exterior is shown along with a Google Maps view of the address for this store location. A graphic showing the store hours is displayed and finally the commercial finishes with the Lowell Guitars Logo on screen.

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Lowell Guitars Commercial Video Project Information

Goal of the Project

For this project, the Lowell Guitars Commercial Video was created in 2018 to advertise a new fictional retail store. This video is kept to 30 seconds to fit within the standard time frame for a typical television commercial. The project was to incorporate a fictional company logo of our own design, utilize motion graphics, appropriate video transitions and our own audio narration to create a complete commercial for a product.

Project Specs

Category

  • Video Recording
  • Video Post Production
  • Motion Graphics

Software Used

  • Adobe Premiere Pro CC
  • Apple GarageBand

(click icon to view name)

Hardware Used

  • Blue Yeti Desktop Microphone
  • Boss Katana 50 Watt Guitar Amplifier
  • Canon Vixia HF G40 Camcorder
  • Fender Stratocaster electric guitar
  • Manfrotto 055XB Tripod
  • Manfrotto 701HDV Tripod Head

Audience

  • Patrons of the Lowell Guitars retail store
  • Potential Lowell Guitars clients

Solution to the Problem

For this project, I created a commercial for a fictitious retail store called Lowell Guitars. I recorded the audio narration and used stills and video I shot. I composed and played the background music heard through my Fender Stratocaster electric guitar into the Apple GarageBand software. This 30 second commercial with post-production done in Adobe Premiere Pro CC can be seen on my YouTube Channel under Lowell Guitars Commercial at: https://youtu.be/-OA3YBdlGwg

Background Music

The music for this commercial was recorded into Apple GarageBand on a MacBook Pro. This Lowell Guitars Commercial Music is an original composition played on my Fender Stratocaster electric guitar available on Soundcloud.

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